SMD Africa Marine (SMD) is based in South Africa and is the longest-standing marine electronics company in Africa. The company is dedicated to consistently delivering excellent service and value-added solutions to their customers.
Vincent Joynt, General Manager at SMD met Jotron for the first time through the common partner Grupo Arbulu.
- SMD’s first interaction with the Jotron brand was as part of the worldwide agreement with our parent company Grupo Arbulu. Afterwards, we had the pleasure of meeting with our dedicated account manager Stein-Robin Sørensen regularly, at trade shows and office visits. This significantly contributes to the establishment and strengthening of positive and enduring relations with Jotron.
Vincent elaborates on the importance of partners sharing the same values: - Our partnership with you is highly valuable due to the complete alignment of our values; emphasizing our shared commitment to delivering outstanding service to our customers.
Sharing maritime knowledge
- We leverage Jotron’s extensive knowledge, good name and experience by incorporating their insights into our decision making. This involves active collaboration and sharing of industry knowledge. Ideas are shared back and forth to ensure that SMD and Jotron remain at the forefront of high-quality products and service delivery excellence.





Owning the product chain
Outstanding customer service and delivering the right product at the right time is pivotal to SMD.
- Jotron’s Order Portal is perfect for ensuring that orders are confirmed and delivered on time. In this industry, the ability to deliver effectively to customers is paramount. Jotron’s notable advantage lies in owning the product chain thus maintaining high stock levels that facilitate prompt and efficient delivery. This contributes significantly to ensuring a high level of customer satisfaction, continues Joynt.
Comply with new EPIRB regulations
How are changes in regulatory demands impacting your market, and what are your thoughts on Jotron's role in enhancing this understanding?
- In an environment where customer demand and regulations are always evolving, the exchange of knowledge between SMD and Jotron becomes crucial. Jotron’s proactive stance and continuous awareness of regulatory changes play a pivotal role in bolstering customer confidence. The ongoing collaboration and information sharing between SMD and Jotron ensure that our operations remain aligned with the latest industry regulations and customer expectations.
Joynt is clear on what must be expected from a good product supplier: - Managing supply chain risk is vital as suppliers need to consistently deliver the right products on time.

Reliable inventory and available spares
As you continuously grow and expand your reach into Africa, what are the most important factors in your market related to GMDSS products?
- Having a reliable inventory of high-quality VHF radios, EPIRBs and search and rescue transmitters and transponders (SARTs), along with readily available spares is paramount. This is the essential maritime safety equipment most requested. The availability of these products and spares directly correlates with our ability to meet the urgent needs of the local and passing trade.

About SMD Africa Marine
- The leading and most established marine electronics company in Africa
- Committed to delivering value-added solutions to its clients
- Specializing in marine electronics and GMDSS products
- Headquartered in South Africa
Are you interested in partnering with Jotron? We invite you to connect with us to explore potential collaboration opportunities. Please contact Vegar Pettersen, Sales and Marketing Director, Maritime, tel. +47 33 13 97 00.